A RAW Success: We came, we saw, we stimulated.

posted by mc2corporate on February 17, 2010 @ 11:07am

On 20th January 2010, over 350 of the top entrepreneurs in the region came together in one place to spend time listening to thought leaders, create new networks and contemplate new business directions to explore.

RAW2010 was the start of something special. Whilst the day was considered a great triumph - with highlights including comedian John Bishop’s straight talking interview with Peter Hook, Doug Richard’s insightful future tech talk, Nigel Wray’s masterclass on business investing, and Theo Paphitis’s inspirational speech which closed the day - success will only be judged by how this community now performs. The gauntlet was laid down to the entrepreneurs that it is up to them to save UK plc, and it seems to have been picked up with vigour. Five new ventures have already started on the back of meetings and introductions at RAW but we have created a forum at www.raw2010.com for the community to further discuss, debate and develop. It is the activity on this site that will determine the long-term success of the initiative.

One venture that was launched at RAW2010 was Envestors, a private network for investors offering to support growing businesses. This was a direct response to the fact that many entrepreneurs felt that accessing finance remains as one of the biggest barriers they face. Envestors showcased 4 companies looking to secure between £250,000 and £2 million and has already received over 25 expressions of interest from its network.

This is why the private sector works so well. Where there is a gap, it is filled. And how.

If you attended RAW2010 then please send me your thoughts. If you feel you should be a part of the RAW community then send me a note with what you’ll bring to the community. And if you need finance, let me put you in touch with Tom Wilkins, who is heading up Envestors on 0161 635 0001, I’m sure he’d be pleased to help.

Tweet me!

posted by mc2brand on February 5, 2010 @ 10:12am

MC2 loves the inventive new alliance between iconic US Valentine’s Day sweet manufacturer Sweethearts and micro-blogging site Twitter.

The famous sweets now sport the phrase ‘Tweet me’, making other recent phrases such as ‘Text me’ seem rather archaic.

Will ‘Google Wave me’ be next??

tweet-me

Check it out!

posted by mc2brand on January 8, 2010 @ 1:54pm

MC2 loves the classic and classy look of the new Burberry 2010 Spring/Summer campaign featuring Emma Watson. Just shows how an iconic brand can come back from the brink!

1

Strike while the iron is hot….

posted by mc2corporate on November 16, 2009 @ 6:44pm

This week is Global Entrepreneurship Week, with over 6,000 events being held across the country designed to encourage people to set up businesses on their own. The timing may seem strange, given the record numbers of businesses folding and the often labyrinthine processes business owners now need to go through to get even the most rudimentary funding from banks.

But as the UK looks to bounce back from the brink, and more and more commentators tell us that it is the small business owners that will generate that boost, the positive stories of innovative new companies carving their own niche are increasing.

This week’s Sunday Times reports on the growing trend of people starting their own ventures from home, with only a telephone, a good internet connection and a bit of grit and business ingenuity as starting blocks. According to Enterprise Nation over 2.8 million such businesses are operating in the UK, generating £284 billion. Perhaps the ideal of the cottage industry is not yet dead.

Global Entrepreneur Week is endorsed by influential bodies such as the Institute of Directors, British Chambers of Commerce, the CBI and the Federation of Small Businesses and is an excellent opportunity to showcase the next generation of businesses looking to make their mark on the UK economy. It is good to see national organisations backing such enterprise and indicates a confidence slowly creeping back to UK business.

Another large entrepreneurial initiative, stemming from right here in Manchester, is Raw 2010. Set for 20th January 2010, Raw has been designed to blow the current stale format of the all day business conference out of the water. Raw will bring together 350 of the North West’s top entrepreneurs along with 15 of the world’s best business speakers, in a day of activity that asks attendees to forget what they know about business, and use the day to help relaunch the North West’s entrepreneurial economy.

After a year of UK businesses having to grit teeth and fight through the setbacks, the first months of 2010 are already looking like a key time for many businesses to make their mark and begin to claw back lost ground.

Bring it on.

Fame in a bottle

posted by mc2brand on October 29, 2009 @ 12:21pm

On a recent trip to Brussels, MC2 fell in love with Vedett beer’s latest social marketing campaign – customise your own bottle!

The premium Belgium beer brand came up with the genius idea of getting customers to upload photos of themselves, which are then featured on over 10,000 bottles of Vedett, distributed countrywide.

The idea has not only made the brand hugely popular with consumers but is also a clever way of driving them to the company’s website.

MC2 is definitely going to be stocking up with Vedett’s ‘Customise a Crate’ option, just in time for Christmas!

vedett-bottles2

The world gets thrilled!

posted by mc2brand on October 28, 2009 @ 11:21am

Communicating from the Inside Out

posted by mc2health on October 26, 2009 @ 5:27pm

Communication, communication, communication: it seems that the NHS is now seeing this as a key tool to improve efficiency and the patient journey. And for good reason.  A recent survey found that 52 per cent of NHS professionals believe that communication between different areas of the NHS is the most important factor affecting their ability to carry out their role.

It was for this reason that Greater Manchester Trusts came together yesterday as part of an MC2 best practice forum to share ideas about how improved communication can ultimately improve the patient experience. The forum, which included talks from Mike Perls, CEO of MC2, Susan Osborne from South Manchester University, Mandy Wearne, head of Inspiration North West and Louise Hadley from The Christie, enabled trusts to learn about the importance of embedding values, communication when it comes to infection control and how important a brand is for trusts.

Mark Duman, president of PiF and chairman at the event, said that by bringing trusts together opened up lines of communication in itself.

“A lot of trusts are doing brilliant things in terms of both internal and external communications, and by bringing them together at an event like this, they can share and hopefully learn new methods to implement at their own trust.”

Feedback from the day was positive, with trusts realising that they need to look at new ways to engage with staff and that communication was not just a newsletter. For more information, please get in touch with Ben Peck, benp@mcmc.co.uk.

Brazil project - Bobby Moore Fund

posted by mc2brand on October 14, 2009 @ 1:22pm

I am back in the office this week after my incredible adventure to Brazil with the Bobby Moore Fund. The experience was emotionally and physically challenging but very rewarding.

The village of Forte is more remote than I had anticipated. After a three-hour drive from Brasilia it took another two and a half hours bumping down a dirt track to reach the camp that was to become our home for ten days. Set beautifully against a range of hills, the village is large enough to warrant a shop, restaurant and bar as well as the school, but almost half of the houses are crumbling and neglected as many people have moved away to get a better education for their family. It was immediately obvious that the school’s renovation would not only help the children, but also have a wider impact on the community as a whole.

An investment programme, accelerated by the imminent arrival of the Bobby Moore Fund volunteers, meant that the school had recently been extended to create four new classrooms. The additional buildings were however still just bare brick with rubble floors and very little natural light, making them almost unusable. Our aim was to lay solid floors, fit additional windows, plaster the new classrooms and paint throughout the school - inside and out - as well as create some colourful murals.

This huge task was made very difficult by the searing 39 degrees Celsius heat which made every job from sieving mountains of sand, mixing concrete by hand and plastering wall after wall, an endurance effort. The hard work took its toll on some with a few suffering very badly and requiring drips to re-hydrate after severe stomach cramps and dehydration. I was lucky enough not to be ill but it was very difficult to see the other volunteers suffer. It was remarkable how quickly we became close to the other team members who, just a few days before, we had met for the first time at Heathrow airport. Camping in close proximity with very limited facilities certainly helps you to get to know each other quickly – for better and worse! Seriously though, without the support and friendship of the other 29 volunteers the project would not have been so successful, rewarding or enjoyable.

All our hardships were however made worthwhile when it came to the school handover ceremony on our last day. The education minister for the region, as well as more importantly, the children and teachers were delighted with the school’s transformation. We had turned the dark and dingy rooms into pleasant learning environments and given the whole building a fresh new look. The school can now accommodate more children over a greater age range enabling more families to remain in the local area, which will have a far reaching and significant impact on the region as a whole.

The cultural exchange with the people of Forte was also very rewarding. The villagers gave musical and dance displays and invited us to join in which was great fun, if a little embarrassing as our wooden western dancing efforts did not live up to the cool samba steps they effortlessly performed around the camp fire! We redeemed ourselves, with the children at least, by presenting a few small gifts and teaching them some traditional British games. It was lovely to cross language boundaries through simple activities such as bubble blowing, Frisbee throwing, skipping and, of course, football.

Finally, I would once again like to express my thanks to everyone who supported me through my fundraising - the Brazilian Carnival Event and the Just Giving site. I have seen for myself that our generosity has helped a very worthy cause that will continue to have an impact for years to come. I hope that through this blog and the photos attached, you are also able to understand and share in the success of the project and understand what we have achieved.

Thank you

Sarah



(What’s the Tory’s) Morning Glory

posted by mc2corporate on October 7, 2009 @ 4:44pm

The Conservatives are in town. You can’t miss them! Conference week has caused such a buzz in the city and St. Peter’s Square is a merry mix of stoic Barbour jackets, and drab off the hook suits all watched over by fluorescent yellow coppers.

This is Conservative Conference week during the age of 24 hour news, twitter, blogging and other social media. It is a non-stop festival of seminars, panel discussions, interviews, and question and answer sessions that begin before the sun rises over Manchester, and finish after it has fallen. Event upon event, (the conference calendar shows that there were over 100 different events on Monday before 1pm alone!) making sure that no subject is forgotten, and that no issue is beyond comment.

Information, information, information, all rising above the G-mex and out into the ether. But if you listen carefully, little of it is useful at all. Here are some of the key phrases from the events this MC2er has been to:

“we are not going to be precise about that”

“we would like to do this, but…”

“we need to get serious about managing efficiencies in the current systems”

“I am not going to be drawn on the exact figures”

The nation’s media is watching intently and commenting instantly, and the Conservatives know it. Despite the ever changing ways and growing number of channels available for all to view the news and receive information, winning approval from the morning newspapers is essential for the Tories this week. This thought alone is probably keeping Andy Coulson awake and fixed to his iPhone each night.

Even at a time of crisis and decline, the UK print press still has the influence to set the news agenda that the 24 hour news channels and broadcasters take a lead from during the day, and no-one from the Conservative numbers wants to be the sideshow that derails the election train. Which reminds us -has anyone actually seen Alan Duncan yet?

A flood of flotations?

posted by mc2fandp on October 2, 2009 @ 5:21pm

Che557px_pah1shire-based Pets At Home, the pets accessory retailer, is reported to be eyeing up an IPO in 2010. The news is another sign of growing confidence, and an appetite for investment. It was only last week that there was a spate of fund-raising announcements, including the £720.5m cash call from housing-developer, Barratt, and financial sector equities lifted the FTSE 100 above 5000 points. 

However, the jury is still out as to whether this positive sentiment will last and if it is all such good news for those businesses involved. As for private equity house, Bridgepoint, its exit from Pets At Home will be, on the surface, a great success. The company was bought out for £230m in July 2004 and is now estimated to be worth £700m. Without a doubt, a fantastic return for Bridgepoint, but time will tell as to whether Pets at Home is ready to perform as a PLC.

The recent wave of rights issues should also be put into perspective. Although they will provide many with a vital financial boost, it should not mask the need for firms to rework their business models in order to remain competitive and survive the recession.

The news of IPOs and rights issues is welcoming, and I have no doubt that we will see more in the coming months. Well-funded businesses and investor confidence can only be good for the economy, as the UK seeks to buck negative growth in GDP. However, caution needs to be taken so that confidence doesn’t evolve into blind-optimism and bring further trouble onto the fragile economy.