Remember a time without Twitter? It seems hard to believe that it didn’t exist during the last general election. But just like your morning trip to Starbucks, it’s become part of our daily lives and has added a new dimension to political campaigns.
As well as telling us what they had for breakfast, MPs can now broadcast their policies and views on a much wider platform, and with the recent televised debates being such a hot topic within the cyber community, MPs can also exercise their right of reply online. Together Twitter and Facebook have 29 million users, so it’s not surprising that the parties believe this election will be won or lost in cyber-space.
Young people need more encouragement than ever to engage in this election and it’s easy to see why parties believe social media is a good way to target them. After the expenses and MPs for hire scandals, the youth of today are understandably disillusioned, with many believing that a fair, well-meaning government may simply be unrealistic.
But is anyone really taking note of the online ramblings of politicians? As Harold Wilson once famously said, “a week is a long time in politics”. But with nowhere to hide in the online world, a day is now a long time in politics.
Cybernauts are a fickle bunch. Look no further than the blogger that Labour has elected to preach Gordon Brown’s manifesto online, Ellie Gellard. Ellie offers us an insight into the personality of the internet-users that the parties are concentrating on at the moment. Just two years ago, she urged Brown to resign writing “Brown, get your coat, time’s up” –was she really the most dedicated party member they could find to spread the word online? Or the only one who knew how to use these online outlets?
Furthermore, is investment in social media really worthwhile? Surely the parties should focus more on youth-friendly policies and less on youth-friendly presentation. Young people are more interested in rising youth unemployment and lack of graduate recruitment rather than the number of followers Harriet Harman has. After all, it’s policies not Facebook profiles that will drag the cyber population away from their computer screens long enough to actually vote on 6th May.




So we were promised a Budget for jobs and, to an extent, that’s what we got. If you are out of work for more than 12 months, that is, then the Government will give you more help to find work. Hmmm.