On a recent trip to Brussels, MC2 fell in love with Vedett beer’s latest social marketing campaign – customise your own bottle!
The premium Belgium beer brand came up with the genius idea of getting customers to upload photos of themselves, which are then featured on over 10,000 bottles of Vedett, distributed countrywide.
The idea has not only made the brand hugely popular with consumers but is also a clever way of driving them to the company’s website.
MC2 is definitely going to be stocking up with Vedett’s ‘Customise a Crate’ option, just in time for Christmas!
