Vodafone has been named as the UK’s most valuable brand in the top 50 brands of British origin, pushing last year’s leader HSBC off the top spot.
The telecoms company boasted a brand value increase from £17.03bn to £17.93bn since last year’s survey, leaving HSBC at £17.6bn. Other notable entries were Tesco in third place, and Orange and Shell in fourth and fifth positions respectively.
All results show strong performances from the telecoms, retail and finance sectors, with three telecoms brands in the top ten and five out of six finance brands in the survey increasing in value. Nine out of the ten main retail brands also made the top 50, with brands such as Asda and The Co-operative moving up the rankings.
So what’s helped Vodafone clinch the top spot this year? David Haigh, chief executive of Brand Finance, points to the brand’s international exploits in developing economies such as Africa and India.
He said: “Vodafone in particular has done very well this year. But it isn’t necessarily because of its performance in the UK but because of its performance globally.”
The brand’s omnipresence in the UK is also to thank for Vodafone’s success, says Vodafone brand agency Added Value. Customers are said to be drawn to the brand as a reassuring and reliable British institution in difficult economic conditions.
High-profile involvement with British F1 drivers Jenson Button and Lewis Hamilton will not doubt have contributed to this, as well as work with London Fashion Week.
Marketing Week’s article on the report interestingly points out the performance of BA and BP, two brands that have been in the headlines for all the wrong reasons recently. Despite BA falling four places to 37th and BP one place to 7th, the stats still don’t show the impact of the airline’s strike problems or the Gulf of Mexico disaster.
Next year’s results will surely show the true strength of the companies’ brands, testing their resilience and customer loyalty.
On a final very positive note, the top 50’s value is up on last year, rising from £166bn to £199bn, and showing encouraging signs for what is looking like a rocky road ahead.
For a review of the full report, visit www.marketingweek.co.uk.



struck off?
four corners of the planet.
As well as telling us what they had for breakfast, MPs can now broadcast their policies and views on a much wider platform, and with the recent televised debates being such a hot topic within the cyber community, MPs can also exercise their right of reply online. Together Twitter and Facebook have 29 million users, so it’s not surprising that the parties believe this election will be won or lost in cyber-space.
Cybernauts are a fickle bunch. Look no further than the blogger that Labour has elected to preach Gordon Brown’s manifesto online, Ellie Gellard. Ellie offers us an insight into the personality of the internet-users that the parties are concentrating on at the moment. Just two years ago, she urged Brown to resign writing “Brown, get your coat, time’s up” –was she really the most dedicated party member they could find to spread the word online? Or the only one who knew how to use these online outlets?
