Vodaphone tops brand chart

posted by mc2brand on August 4, 2010 @ 11:16am

Vodafone has been named as the UK’s most valuable brand in the top 50 brands of British origin, pushing last year’s leader HSBC off the top spot.

The telecoms company boasted a brand value increase from £17.03bn to £17.93bn since last year’s survey, leaving HSBC at £17.6bn. Other notable entries were Tesco in third place, and Orange and Shell in fourth and fifth positions respectively.

All results show strong performances from the telecoms, retail and finance sectors, with three telecoms brands in the top ten and five out of six finance brands in the survey increasing in value. Nine out of the ten main retail brands also made the top 50, with brands such as Asda and The Co-operative moving up the rankings.

So what’s helped Vodafone clinch the top spot this year? David Haigh, chief executive of Brand Finance, points to the brand’s international exploits in developing economies such as Africa and India.

He said: “Vodafone in particular has done very well this year. But it isn’t necessarily because of its performance in the UK but because of its performance globally.”

The brand’s omnipresence in the UK is also to thank for Vodafone’s success, says Vodafone brand agency Added Value. Customers are said to be drawn to the brand as a reassuring and reliable British institution in difficult economic conditions.

High-profile involvement with British F1 drivers Jenson Button and Lewis Hamilton will not doubt have contributed to this, as well as work with London Fashion Week.

Marketing Week’s article on the report interestingly points out the performance of BA and BP, two brands that have been in the headlines for all the wrong reasons recently. Despite BA falling four places to 37th and BP one place to 7th, the stats still don’t show the impact of the airline’s strike problems or the Gulf of Mexico disaster.

Next year’s results will surely show the true strength of the companies’ brands, testing their resilience and customer loyalty.

On a final very positive note, the top 50’s value is up on last year, rising from £166bn to £199bn, and showing encouraging signs for what is looking like a rocky road ahead.
For a review of the full report, visit www.marketingweek.co.uk.

Richard is such a Teese..

posted by mc2brand on June 18, 2010 @ 10:43am

Richard Branson is notorious for putting on a PR show and the 10 year anniversary of Virgin’s flights from London to USA was no different. Check out his pictures with Dita Von Teese on the wing of one of his planes. The 747-400 plane is also now emblazoned with a painting of the star. Ever the professional, she even walked the wings in her Louboutins - that’s our type of girl!

Is it time to put the phone down on NHS Direct?

posted by mc2health on June 11, 2010 @ 3:39pm

With over £20 billion of savings to be made by 2014 it is clear that costs have to be reduced, but why is it that NHS Direct is faced with calls for it to be picture-3struck off?

Unsurprisingly Nick Chapman, NHS Direct’s Chief Executive, was immediately jumping to his organisation’s defence. His argument on the face of it seems cast iron. He quoted that more than half of all calls or visits to the website led to people treating themselves at home, 1.7 million GP consultations had been avoided, and that in 2008 the service saved the NHS £162m by reducing demand on face-to-face services.

The statistics are impressive, so why is the service having its metaphorical head placed in the budget cut guillotine?

Some may point to the fact that Pulse this week revealed figures obtained through the Freedom of Information Act that currently 40% of NHS Direct’s current call-handlers have no nurse training.  Claims have been made that this is threatening patient safety.

Others may say the £123,000,000 a year bill to fund NHS direct is just simply too big a price to pay when 25% of callers end up contacting their GP anyway.

The service might not be liked by doctors but patients appear to disagree – particularly regarding the services website. Over 5 million people log on to the site – and it is increasingly becoming a portal to obtain patient feedback, give healthy lifestyle advice and encourage healthy living. In the age of digital media, Is that something we can really afford to lose?

Perhaps it would simply be more efficient to make a noose out of the £12.7 billion price tag around the neck of the NHS’s delayed IT programme!

Being big on the big screen – is it feeding the obesity epidemic?

posted by mc2health on May 30, 2010 @ 3:35pm

picture-1

Obesity has been blamed for adding pressure on the NHS, causing planes to use too much fuel and for the destruction of environment, and now it’s the turn of overweight celebrities to be in the firing line.

Where it was once the media’s portrayal of skinny stars that was blamed for negative body images, healthcare professionals are now claiming that the problem swings both ways. Professor Michael McMahon of Nuffield Health recently fed the obesity debate by saying the increasing amount of larger stars on TV and film are causing obese people to become apathetic about their weight.

It wasn’t long ago that more rotund celebrities were seen as pioneers who made a refreshing change to the near skeletal models, actors and actresses who tried their best to fill our screens. There was the belief that over-weight stars such as James Corden and Eamonn Holmes gave hope to many; they showed that you don’t have to be a size zero to make it big.

So are we just looking for another excuse as to why the UK is now seen as being the second most over-weight country in the world?

A survey released last week revealed many obese people fail to recognise they have a problem at all. Researchers found some obese people refused to take any action to improve their situation, with almost one in five not contemplating doing anything to lose weight.

Professor McMahon believes the increased acceptance of obesity is alarming. In fact, if nothing changes, we could see one in six people eligible for weight-loss surgery within a generation.

While it would be unfair to think large celebrities have been in any sense entirely responsible for the obesity issue, it is clear that we all need to look at ourselves to discover what we can do to improve the health of the nation. The answer may not be hidden in Gavin & Stacey, but can it be revealed by the fact that we are all sitting on out ever expanding bottoms watching them?

A USB stick that cools your drink

posted by mc2brand on April 29, 2010 @ 4:21pm

Barely a day goes by without us hearing about more weird and wonderful gadgets being invented from theThe Desktop Cup Warmer And Cooler four corners of the planet.

And now with some much-awaited warm weather setting in, we’ve come across an odd little device to help chill your drinks at your desk.

Thanks to a company called Hammacher Schlemmer, you can now plug a drinks cooler into your computer!

The Desktop Cup Warmer and Cooler can chill a glass of water to a refreshing 15C, or warm a lovely cup of tea to 60C, and all from your desk!

And with any luck, this will open the door for a whole new world of desk-side appliances! We think USB drive powered microwaves should be next… or maybe a razor if you’re late into the office!

young ppl of uk - it’s kwl to vote

posted by mc2technology on April 27, 2010 @ 9:04am

Remember a time without Twitter? It seems hard to believe that it didn’t exist during the last general election. But just like your morning trip to Starbucks, it’s become part of our daily lives and has added a new dimension to political campaigns.

Live Leaders' DebateAs well as telling us what they had for breakfast, MPs can now broadcast their policies and views on a much wider platform, and with the recent televised debates being such a hot topic within the cyber community, MPs can also exercise their right of reply online. Together Twitter and Facebook have 29 million users, so it’s not surprising that the parties believe this election will be won or lost in cyber-space.

Young people need more encouragement than ever to engage in this election and it’s easy to see why parties believe social media is a good way to target them. After the expenses and MPs for hire scandals, the youth of today are understandably disillusioned, with many believing that a fair, well-meaning government may simply be unrealistic.

But is anyone really taking note of the online ramblings of politicians? As Harold Wilson once famously said, “a week is a long time in politics”. But with nowhere to hide in the online world, a day is now a long time in politics.

Ellie GellardCybernauts are a fickle bunch. Look no further than the blogger that Labour has elected to preach Gordon Brown’s manifesto online, Ellie Gellard. Ellie offers us an insight into the personality of the internet-users that the parties are concentrating on at the moment. Just two years ago, she urged Brown to resign writing “Brown, get your coat, time’s up” –was she really the most dedicated party member they could find to spread the word online? Or the only one who knew how to use these online outlets?

Furthermore, is investment in social media really worthwhile? Surely the parties should focus more on youth-friendly policies and less on youth-friendly presentation. Young people are more interested in rising youth unemployment and lack of graduate recruitment rather than the number of followers Harriet Harman has. After all, it’s policies not Facebook profiles that will drag the cyber population away from their computer screens long enough to actually vote on 6th May.

“I agree with Nick”

posted by mc2fandp on April 22, 2010 @ 3:53pm

The second election debate is due to take place at 20.00 hrs this evening and having had the ‘dress-rehearsal’ and dressing down of last week’s first debate in Manchester, Brown, Clegg and Cameron must be feeling ever so slightly nervous. Tonight, in this second debate, the party leaders will have to defend their positions on foreign policy and tackle questions over government spending on defence and the nuclear deterrent, Trident.

Since the last debate several incidents and revelations have reshaped the public’s perception of Labour, the Conservatives and Liberal Democrats. A series of tit for tat accusations, some more ludicrous than others, have been thrown around. In Nick Clegg’s case this has involved a transformation in the media, depending on which paper you read, from Winston Churchill one week to a Nazi the next. (As suggested in the Daily Mail following an article Clegg wrote for the Guardian in 2002, claiming that Germany’s economy was stronger than Britain’s, with German workers 29 per cent more productive than their British counterparts.)

Clegg has also faced accusations after the Liberal Democrat leader allegedly received up to £250 a month from three businessmen in 2006, paid directly into his bank account by registered donors. All this will be seen by many as the unenviable, but inevitable result of him taking a front seat in the debate and turning-up the heat on his rivals. MC2 will watch with interest as to how he handles the pressure as he now faces scrutiny from all sides and can no longer act as mediator between Cameron and Brown.

Meanwhile, David Cameron has faced an egging from a teenager in Cornwall and has been accused of being spoiled and arrogant by Harriet Harman but has remained on message on the economy, stating in today’s Times that he believes a hung Parliament would put up credit rates for businesses and put pressure on the Sterling.

While Gordon Brown has received a damning blow from the IMF which claims that Britain’s recovery will be held back by the ‘withdrawal of fiscal stimulus, and high unemployment’.

If all this is still leaving you feeling perplexed about who to give your vote to then make sure you tune into tonight’s debate. In the meantime, do check out the following online questionnaires, designed to let the policies determine your vote and cut through the bicker and squabble:

http://www.whoshouldyouvotefor.com/index.php

http://www.voteforpolicies.org.uk/

You might just be surprised what party you’re aligned to- whether it helps or hinders your decision…

Retro t-shirts from Manchester’s golden age.

posted by mc2brand on April 14, 2010 @ 9:21am

MC2 loves the great new designs from independent Manchester fashion retailer No-Stalja.

Stone Roses at Manchester Apollo

Stone Roses at Manchester Apollo

The company produces t-shirts featuring prints of rare concert tickets from the golden age of the ‘Madchester’ music scene.

Famous names on the shirts include the Smiths, the Stone Roses, James, the Charlatans and Black Grape Black, appearing on tickets from venues such as the legendary Hacienda. As a resident of the Boardwalk, formerly one of Manchester’s most popular music venues, MC2 enjoys seeing these little reminders of the scene’s heyday.

The tattered, ripped tickets used to create the prints add a genuine feel of authenticity that would be difficult to emulate without this kind of original memorabilia. These are sure to be a hit!

Check out the latest No-Stalja designs at: at www.No-Stalja.com.

Electioneering

posted by mc2corporate on April 13, 2010 @ 5:00pm

Is it just us, or after only one week of fierce full blown election fever, does May 6th seem further away than ever?

An election in the age of 24-hour news, blogs, social media, the monster of twitter and hundreds of other channels quickly leads to information overload with so many views, opinions, outrages and endless airtime for Ed Balls. The pressure is cranked up on politicians whose every utterance outside a town hall, factory, or plush new hospital is captured by tens of cameras, microphones, and gawping onlookers all waiting for that one clanger. No wonder Gordon Brown is being shuffled from safe house to safe house!

Even then he can’t escape.

It has already been an election campaign of gaffes, with the press seemingly more excited by the sport of spoiling some poor PR’s day by scuppering their well crafted media visit, rather than asking searching questions of our pretty average ministers-elect.

It doesn’t help that charisma seems to be short on the ground, with politicians stocially sticking to stock phrases as all three main parties launch their manifestos.

Here are a couple of sites to help you through the nightly 10’o’clock news.

David Cameron and Gordon Brown lingo bingo. There isn’t one available for Nick Clegg yet, funnily enough.


The excellent political scrapbook blog: http://politicalscrapbook.net/

An interesting site on how Twitter is impacting upon the election.

Every politicians nightmare.

Turning your business to Green, can help you move from the red to the black

posted by mc2corporate on February 24, 2010 @ 10:02am

There isn’t only one Green and Gold campaign in Manchester at the moment.

At this week’s Insider Sustainability event, “The £72bn question”, business leaders such as Chris Matthews of United Utilities and Jason Meers of Energi told a packed audience at the Bridgewater Hall of the great business savings that can be made from a commitment to ‘going green’.

With the general public currently losing patience with the efforts of the Green Agenda , and a growing cynicism on the long term value of recycling and lowering carbon footprints (“like turning up at a earthquake zone, with a brush and dust pan” as Sean Lock once put it), it may soon be up to UK plc alone to drive green policies and move sustainable practises forward.

And how do you convince big, medium and small business to act now and get their collective hands dirty to prevent far off, ambiguous problems from occurring? Point to the bottom line of course!

United Utilities are already looking to sift through the muck to find the pot of gold – literally! Chris Matthews spoke about how the company currently converts our human waste into renewable energy used to keep the water system in the North West powered, providing the company with significant cost and energy savings of up to £8m a year.

Enworks programme director Todd Holden then told the audience that “those companies that continue to tackle climate change as a risk or threat will ultimately go out of business, because energy and material prices are only going one way. The case studies invariably focus on corporate giants because big numbers grab attention, but small businesses are equally important. A florist we work with is harvesting rainwater and now only stocks seasonal flowers. Because of this, it is now winning public sector work where it once didn’t get a look in.”

The key, it seems, is not to try and painfully remove the use of resources from businesses, but to make the resources we have work harder and more effectively through innovation.